How to make the Most Out of Magento?

Friday, 26 September 2014 0 comments
Unveiled on 2009, Magento, arguably the most popular eCommerce engine, has come a long way since its inception. Thanks to its more than 4600+ extensions and endless other features & functionalities, Magento web development is synonymous to eCommerce development these days. Undoubtedly the technology is flawless, but hosting an e-shop is not the end of the story; as a store owner, you also need to play your part to make it a success.

Grouping products can also be an option. But that should not be miss-interpreted as an amalgamation of more than one product, rather it can be a bundle of a same product but in the amount your customer wants. Like in case a customer is willing to buy more than one set of socks, he/she should have the freedom to choose how many sets he/she wants to buy.

On the contrary, there is also a popular term in eCommerce - "kit products". Kit products refer to a collection of more than one item that is to be purchased in a package. The benefit of kit products are: low marginal cost, simplification of purchase and high customer acquisition cost. You can help the customers further by giving them the exemption to choose their set of products.

Going forward from what we've discussed on our earlier blog (“The Fascinating Functionalities of Magento), hopefully this one has also made you profound about the versatility of  the platform. Being an open source platform, Magento continues to bring out new features that equip clients to gain a better authority over their websites. We promise to keep you updated about them in our coming posts. Be there!


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