A Mobile Website or Mobile App – What do you Need?

Friday, 7 November 2014 2 comments
In case, you are trying to figure out whether you need a mobile website or a mobile app to aid your business proliferation strategy, following are the points that can help you to decide better.

Why do you Want the Solution?

Check whether your website is bringing-in enough traffic and creating conversions. Only if it’s not then you need to think about creating a mobile site to offer extra support. On the other hand, if your business deals in pure online sales and ordering, developing a mobile app is the best idea - suggests an expert from SynapseIndia reviews team.


The Usage - Also identify the primary users of the solution and why they would use it. Ask yourself whether people visit your website every day or sometimes for a special reason. If customers use it frequently then develop a mobile app but if it is used not on a regular basis, you may develop a mobile site.

User Experience - Mobile apps generally offer better graphics and interactive tools to ensure richer user experience compared to a mobile site.

The Objective - Ask yourself whether you want to develop the solution to get more clicks and eyeballs for generating leads or you want to register your business in a customer’s mind by building a relationship through constant interactions. To meet the first objective, a mobile site is fine but for the second, mobile app is more appropriate.

After evaluating the points elaborated above, in case you decide to go for apps, do not forget to seek help from a team of competent mobile application developers and in case you decide to develop a mobile website, a word or two from a professional web design company. SynapseIndia reviews team believes, the experts who can develop the custom mobile site or mobile app you need, would help you save your valuable time, money and resource engagement.

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